Clients in the media

Source: BusinessWeek

“In Market Street, a game played on social networks like Facebook, wannabe entrepreneurs open digital storefronts and compete with friends to attract shoppers. Many players pay real money to stock their virtual shelves with in-demand or seasonal items, such as rose bouquets on Valentine’s Day. That doesn’t work for the hundreds of thousands of Market Street players outside the U.S., in countries that don’t celebrate Valentine’s Day and other American holidays.

So Playdom, the company behind Market Street, hired Mentez, a startup based in Miami, to come up with a Valentine’s Day alternative for the Brazilian adaptation of the game, known as Paraíso das Compras. As a solution, Mentez programmed digital versions of iconic objects from the annual Carnaval festival, including feathered costumes, musical instruments, confetti, and noisemakers. They will be put up for sale in the Portuguese-language edition of the game, which is played on Orkut, Brazil’s most popular social network.”

Click here to see the full report

Tags: brazilian games pr, game, Mentez | Adicionar comentário »

FD Comunicação was the PR agency for  SBGames 2010 -the greatest game industry event in LatAm.

Achievements:  200 articles, 14 on TV – 9 in Globo Network (the great communication network), and a media value of R$ 4.5 Millions (U$ 2.6).

Jornalists from UOL, G1, iG, Adrenaline, Nós Geeks, Nowloading and EGW done the press coverage.

Click on the button below to see a list with all articles:

Tags: acessoria de imprensa, assessoria de imprensa, Bom Dia Brasil, brazilian games pr, comunicação estratégica, Living Universe, sbgames 2010, taikodom, taikodom living universe, Videogames | Adicionar comentário »

Source: Dicas e Truques para Playstation Magazine

The game Grand Theft Auto: Episodes From Liberty City, which is distributed in Brazil exclusively by Synergex, was in the cover page of a important games Brazilian magazine. In May, Dicas e Truques para Playstation published the game and the party´s lauch coverage.

“The Synergex of Brazil and the publisher Take Two organized a big party in april 16, at Vegas Club, in São Paulo, to celebrate the release of Grand Theft Auto: Episodes From Liberty City for Playstation 3 in Brazil. The game will be exclusive from Synergex”.

Click here to read the entire report (portuguese)

Tags: acessoria de imprensa, assessoria de imprensa, brazilian pr, Episodes from Liberty City, gta, synergex do Brasil | Adicionar comentário »

The  GTA Episodes from Liberty City launch party, hosted by Synergex in partnership with Take-Two was a success. The event attracted over 300 people to Vegas Club, in São Paulo, on Friday, April 16, 2010.
Important players in the gaming market, such as retailers, industry representatives, opinion formers and gamers in general were there.

To watch the video click here.

Tags: assessoria de imprensa, brazilian games pr, festa gta, synergex do Brasil, take-two | Adicionar comentário »

Source: Nintendo World magazine

“The ocidental version has arrived! We’ve played until our fingers bleed to explain everything about the game. Check our review, cheats and a mega list with all caracters’ backgrounds!”

The game Tatsunoko vs Capcom:Ultimate All-Star (Wii), that is officially distributed  in Brazil by Synergex was the cover highlight on february edition of Nintendo World magazine.

Tags: acessoria de imprensa, assessoria de imprensa, pr 2.0, synergex do Brasil, tastunoko wii, tatsunoko vs capcom | Adicionar comentário »