The BGS and Datafolha conducted a survey: What videogame genre should the Brazilian gamer be playing? If you are interested in reaching the 81 million gamers that live in Brazil you can find it out now.
On top of the list of preferred genres we have action and adventure with 39%, sports with 26%, strategy with 23%, and racing games with 21%, taking into consideration that the majority of the interviewed has the habit of playing more than 2 genres of games. Another very important data shown by this survey is the relevancy of eSports, one of the segments that are gowing fast in the game industry. Circa 40% of the gamers say that they watch EeSports, especially younger men, aging from 20 to 24 years old.
The study shows that 4 out of ten Brazilians at the age gap of twelve or more has the habit of playing videogames. The study was done by DataFolha, institute of research of one of the biggest media groups in Brazil for the Brasil Game Show (BGS). The first trimester of 2020 heard from 2.466 people from 145 counties around the country. The exclusive survey tracks the profile of the Brazilian gamer and brings information about genre, age gap, social class, region, preferences in games and more.
The research shows that from 40% of the population of Brazil that actively plays videogames (67 million Brazilians), 35,5 million (53%) are men, and 31,5 million (47%) are women with the average being 30 years old. Within the universe researched the majority are on the Southeast (44%) and Northeast (28%) followed by south (13%), North (8%), and Midwest (7%).
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Preferences of the Brazilian Gamer
Amongst the interviewed that consider themselves gamers, circa 80% said that games are entertainment, hobby. On the same question, there was more than one possible answer and 22% said that they play because they like games; 11% to relax and chill, 3% to exercise the mind, and 2% to interact with friends and family.
To Marcelo Tavares, founder and CEO of Brazil Game Show, the objective of the BGS/Datafolha research is to offer relevant information to all of those who, in Brazil and in other countries take interest in this market.
Marcelo also comments that the COVID-19 pandemic also shakes and shifts the habits of gamers. “With people spending so much time at home, it is natural that games become even more common, being it an excellent form of entertainment and a fun way to interact with friends. At the beginning of the year, for example, we had 1/3 of gamers say that they played every day and the weekly playtime was averaging 11 hours and a half. When the next edition of the research comes out, certainly we will see the impact of this moment we live in”.
About BGS
The Brazil Game Show (BGS) is the biggest gaming convention in Latin America and one of the biggest in the entire world both in square meters and public. It first came up in 2009 and already had more than 2 million people visit it, adding up all of its editions, and nowadays, it occupies hangar in the Expo Center Norte, in São Paulo. It gathers the major companies of the segment and is an important stage for big game launches of the year, which attracts different personalities from the industry from all around the globe and also brings opportunity to small independent studios. In 2020 the show that was supposed to happen in October was canceled because of the COVID-19 pandemic. They organized some online events duting September and October.
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