As fans have been expecting for a long time, a new Nintendo Switch model has been announced by Nintendo on July 6. The Nintendo Switch OLED model, as it is called, will be released on October 8 in the USA, costing US$ 349.99. In Brazil, however, it is planned to be released later in 2022, without a specific date for now. This has aligned with some campaigns Brazilian fans are doing to draw Nintendo’s attention so they focus more on the country.
As its name says, the main feature of the Nintendo Switch OLED model is the new 7” OLED screen, which has more vivid colors and a higher contrast. It also has an improved audio system, a new and improved stand on the back to support a variety of adjustable positions on the table, a new dock with a wired LAN port to help online multiplayer fans, and 64GB of internal storage, twice the size of the original Nintendo Switch.
Brazilian Fans Still Have New Nintendo Switch Releases to Celebrate
Although Brazilian fans aren’t getting the Nintendo Switch OLED model until next year, Nintendo will be officially releasing the Nintendo Switch Lite in the country this September. The portable-only version of the console will be hitting stores with a suggested price of R$ 1899. The Nintendo Switch Lite was originally released in 2019, but at that time Nintendo wasn’t officially operating in Brazil.
Nintendo also announced they would localize a first-party game to Brazilian Portuguese for the first time. Revealed during E3 2021, Mario Party Superstars will be released on October 29 with Brazilian Portuguese subtitles, and is already available for preorder in the Brazilian Nintendo Game Store for R$ 299. The news was met with a lot of joy and surprise by the Brazilian Nintendo Switch fans.
Nintendo Switch Fans Campaign for Games in Portuguese
With the announcement of the localization of Mario Party Superstars, Brazilian fans saw the potential to be heard, and started a campaign in Twitter with the hashtag #NintendoBrasil to show support for the localization while asking for more in the future. According to information provided by the influencer Rodrigo Coelho, the campaign went viral across the world and reached 13 million people among more than 20 countries, rose to the global trending topics many times, and achieved media notoriety.
“We don’t expect Nintendo to go talk about this publicly, but fans are pretty confident about having their voices heard, since the use of the official company hashtag #NintendoBrasil had the goal of ensuring the message got to Nintendo clearly through the company’s hashtag social monitoring”, explains Coelho.
The campaign had three main goals. The first one was to show how important it was for Brazilian fans to have Nintendo Switch games localized to Portuguese, by appreciating the company’s efforts to localize Mario Party Superstars. The second goal was to ask for future Switch games like Metroid Dread and Breath of the Wild 2 to be localized too. Lastly, the third goal was to ask for games that were already released to also receive a localization through an update patch.
By Lucas Savicki
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