If you are curious about the average age of Brazilian video game players, I will tell you that way more than half of them are younger than 34 years old. According to the 1st LATAM Games Survey, 75% of all Brazilian gamers are between 16 and 34. The research was conducted with gamers from Brazil, Colombia, Chile, and Mexico.
The most prominent age gap is of youths aged between 16 and 24, representing 43% of the sample. The second largest section is of adults aged between 25 and 34 years-old, representing 33% of the entire demographic; and the third, of older adults, aged over 35, which is equal to 24% of the public. Therefore, the average age of the Brazilian video game player is 29 years old.
Besides explaining the average age of Brazilian video game players, the study has concluded that women represent 61% of all gamers. Not only that, Brazil is the country with the largest female gaming population in the entire Latin America. Women, however, tend to prefer casual games; 81% of players of mobile platforms are women.
Men, on the other hand, prefer hardcore games. Of all gamers, 63% prefer to play on PC; and, in Brazil, 37% of PC gamers have a gaming PC exclusive for gaming, the highest rate in the entire Latin America. Playing videogames is the most beloved activity for gamers. Almost one third of their available free time (31%) is used to play videogames.
From a Market standpoint, hardcore gamers are a smaller demographic, but they are highly relevant and engaged: the average ticket of the PC gamer in Brazil is US$ 154,80, the largest in Latin America, and is much higher than in the previous months.
Amongst casual gamers, the study has mapped that this specific public plays games at least once a week, and they have an average of 5 different games installed on their mobile devices, and 29% of them said they download one game per week. Nearly half of them (49%) invest in paid games and in-game purchases. However, the average ticket is much lower than on PC: US$ 39,06.
The Brazilian gamer’s favorite gaming platform is mobile: 70% of them declared to prefer mobile devices – and, of those, 85% prefer to play on smartphones, and 19% on tablets. The second favorite platform is the traditional PC, preferred by 63% of the interviewees, followed by videogame consoles (44%), according to the research.
“In Brazil, the phenomenon Free Fire is exploding! This mobile Battle Royale was the most popular and lucrative mobile game of 2019 worldwide, according to mobile market data and analytics App Annie”, said Fernanda Domingues, CEO of FD Comunicação.
Free Fire was developed by the Singapore-based company Sea, published by Garena. PUBG Mobile, from Tencent, features in the second position, while Subway Surfers, from Kiloo and Sybo Games, ranks third. According to Garena, for the full quarter, Free Fire had 402.1 million quarterly active users, up 48% year-on-year. It also had 35.7 million quarterly paying users.
Visit the website of FD Comunicação to learn more about Free Fire and the 1st LATAM Games Survey – and to have access to the free version.
About the Companies Behind the Research
Seeds Market Research is a modern and senior research company, with a team of professions who have been working for over 15 years in the market, who understand the gaming industry, and who are gamers. They believe in the power of ideas and of brands, and that is why they tailor-make their research.
FD Comunicação is a unique communication agency, who for the past 23 years has been dedicated to a single market: videogames. They offer consultancy, Marketing and PR. They are responsible for the communication of major publishers in Brazil. They promote the interaction between companies and the geek and gamer Brazilian audiences, helping companies of many different segments to connect their brands to the e-Sport fan.
Stay tuned for more News about the average age of Brazilian video game players in 2020 here on FD Blog.
By Greg Candalez
FD Comunicação, PR agency for the gaming industry in LATAM.
About us
We are a unique communications agency, dedicated to a single market for the past 23 years: videogames and esports. Promoting the interaction between companies and geek and gamer audiences, we currently support corporations from several different segments that wish to connect their brands to gaming and eSports fans, influencers, and journalists. Read more news like this on our blog.