A triple-a Brazilian game professional. Today I have someone very special to present to you guys. João Gabriel Albani. Take Two, Square Enix, Capcom, Konami, you name it. He’s worked with most of the major triple-a publishers on their marketing teams in Brazil. João has been working for 18 years with marketing for games and also consumer goods. Now a days he is one of the most experienced and capable professionals on the market, specialized in launching games of foreign publishers here in Brazil. He was named the Brazil Country Manager of IDG International, a company that represents North American publishers in South America.
In those 18 years of his career, working with consumer goods, João Albani never stoped learning nor studying. He finished his post-graduate studies on semiotics at PUC in São Paulo and beyond that, he’s also fluent in English, Portuguese, and Spanish.
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Brazilian Game Professional in International Operations
For five years, João Albani has been the head of operations for IDG in Brazil. Today, he focuses all of his experience in the area to make space for big games of major Japanese and North American publishers in the Brazilian market. It requires a great deal of strategic thinking and dedication to manage the huge chain of partners that are involved in this process. When you buy a Square Enix game today, you can be sure that he worked very hard so that you can also enjoy its experience.
Before even coming close to the role of Country Manager of an international company, João Albani was a product manager Jr for Atari, where we worked together for 4 years. After that, came Synergex and he ended up going to Neoplay to work with trade marketing. In Ecogames, where he stayed for 4 years, he started working with hardware as well, besides games and after all of that, he finally launched a new rocket into the world of globalized companies.
The Market in the Eyes of a Brazilian Game Professional
“In all of these years in the market, games have come a long way both in mechanics and on how they present themselves. Today they are truly works of art, and can even be compared to high-quality movies due to technology. It also impacted the form of which games are distributed to the public, walking ever so continuously to the path of becoming 100% digital. I have also walked this path alongside games and along the way, I have watched the personal growth of gamers that were, back then, teenagers, and today are professionals in various fields, have kids, and are responsible for their own homes. The way that we treat customers today is different from what it was back then. We used to host events at physical stores and now, we have different resources such as social media and strongly bonded online communities. In my opinion, the field and the resources may be changed, but the message still the same. The most important thing is to recognize the target audience and offer the game that they are looking for. In all of these years, I have learned that a game will never be the same as another, no matter how similar they are. At least when we are talking about triple-a titles”, says João Albani.
By Fernanda Domingues
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